Beyond Advertising: Communication Design Издательство: PIE Books Жанр: PIE Books Качество: Хорошее Страниц: 224 Формат: pdf, fb2, epub How to create an effective advertising tools which can firmly reach to the targeted customers in limited resources? The designers are required to design not only a commercial design but also communication methods. This volume selects various outstanding practices of sales campaign held under the concept of “new style of communication to the consumers”, presenting a lot of hints how to succeed to communicate.