Brand Indentity Essentials

Kevin Budelmann
Brand Indentity Essentials



Издательство: Rockport Publishers
Жанр: Rockport Publishers

Качество: Хорошее
Страниц: 176
Формат: pdf, fb2, epub

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.