Effective PR: Be Your Own Expert

Тема в разделе "Иностранная литература", создана пользователем Soprano, 24 апр 2016.

  1. Soprano

    Soprano Матвей Овинов

    Murray Angela
    Effective PR: Be Your Own Expert

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    Издательство: Hodder&Stoughton
    Жанр: Hodder and Stoughton

    Качество: Хорошее
    Страниц: 224
    Формат: pdf, fb2, epub

    PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. Topics include: Planning a PR campaign; Media relations; Audience communication; Sponsorship; Entertaining and corporate hospitality; Internal PR; Specialist PR. Evaluating success. Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions.
     

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