Key Concepts in Marketing

Jon Sutherland
Key Concepts in Marketing



Издательство: Palgrave
Жанр: Palgrave

Качество: Хорошее
Страниц: 320
Формат: pdf, fb2, epub

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.

 

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