Sandra Cain Key Concepts in Public Relations Издательство: Macmillan Publishers Жанр: Macmillan Publishers Качество: Хорошее Страниц: 264 Формат: pdf, fb2, epub An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.