Mastering Fashion Marketing

Tim Jackson
Mastering Fashion Marketing



Издательство: Macmillan Publishers
Жанр: Macmillan Publishers

Качество: Хорошее
Страниц: 400
Формат: pdf, fb2, epub

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

 

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