Mastering the Globalization of Business

Roger I. Cartwright
Mastering the Globalization of Business



Издательство: Macmillan Publishers
Жанр: Macmillan Publishers

Качество: Хорошее
Страниц: 216
Формат: pdf, fb2, epub

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.