Media, Organizations and Identity

Media, Organizations and Identity



Издательство: Palgrave
Жанр: Palgrave

Качество: Хорошее
Страниц: 176
Формат: pdf, fb2, epub

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media.