Qualitative Research Methods for Media Studies

Bonnie S. Brennen
Qualitative Research Methods for Media Studies



Издательство: Taylor and Francis
Жанр: Taylor and Francis

Качество: Хорошее
Страниц: 248
Формат: pdf, fb2, epub

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.