Phil Harris The Penguin Dictionary of Marketing Издательство: Penguin Group Жанр: Penguin Group Качество: Хорошее Страниц: 304 Формат: pdf, fb2, epub The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.